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5 Emerging Design Trends in Tokyo: Jennifer Baccanello’s 2025 Insights

Introduction Tokyo’s design landscape has always thrived on duality—the quiet restraint of shibui aesthetics juxtaposed with the neon pulse of Akihabara, the reverence for craftsmanship alongside an obsession with the algorithmic. Over the past two years, working from my studio in Meguro Ward, I’ve observed how this tension is crystallizing into something entirely new. Clients […]

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Personal Branding Isn’t About You (And Other Truths No One Tells You)

Last year, I sat across from a CEO in Osaka who handed me a business card so dense with text it looked like a ransom note. “I need to stand out,” he said. “But I don’t want to look like I’m trying.” Two weeks later, a wellness entrepreneur in Istanbul begged me, “Make me go

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Reimagining Space: A Zurich Apartment Redesign

#Zurich #InteriorDesign #Minimalist #FamiliesJennifer Baccanello | Creative Director When the client first reached out about their three-bedroom apartment in Zurich, they described it as “functional but flat.” They wanted a home that felt layered, warm, and quietly alive — a place that balanced the city’s crisp modernity with the softness of lived-in comfort. As a

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